A NEW CBD LANEWAY THAT NEEDED SOME TLC, WE ENGAGED WITH RESIDENTS AND BUSINESSES TO ENVISION HOW IT COULD BE BROUGHT TO LIFE

Client: Far East Consortium (FEC)

High density living and rapid precinct expansion propelled us to uncover how this new space could be activated for use by businesses and residents to connect through a shared identity.

Thousands of residents, visitors and office workers walk through Rose Lane, using it primarily as a thoroughfare. With the Melbourne Central Business District being famous for its rich and vibrant laneways, Rose Lane was falling short of its potential despite the pressing need and opportunities.

This was especially important for this particular site due to the neighbouring development of West Side Place located right across the street, which meant the precinct was expecting to double in population from 3,000 to up to 6,000 residents in the near term.

The challenge with these spaces is strategically planning for activation that is genuinely engaging and sets the site on a trajectory towards maturation and growth. We leveraged our combined built environment expertise with community placemaking experience to facilitate the development of a strategic vision for what site-specific activation could look like.

Through our process, we were able to understand how to improve the amenity of the location for residents and traders. Our research underpinned a strategy to roll-out temporary and permanent activation ideas that would turn it from simply a street you walk through to a ‘place’ destination. A place that people love to spend time in and therefore are encouraged to spend more time and money there. 

From improved street furniture and places to sit and rest, to public art, a pet relief area and more, we were able to explore the full potential and use of Rose Lane to become one of Melbourne’s great laneways and present it in a full illustrative report to inspire action and investment.

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