Principal, Melbourne

Head of Melbourne, Samantha is a vibrant urban planner - and occasional jewellery maker - specialising in the creation and management of places that attract people.

Find Samantha Choudhury on LinkedIn

Across the globe, Samantha has used her urban planning and international development expertise to deliver places that make people prosper.

She has extensive experience working with government, commercial and residential developers throughout Australia, Dubai, Singapore and Chicago, and has come home to Australia to lead our Melbourne team of senior consultants.

Her insights into the latest urban trends, place research, placemaking modules and activation strategies, leads her to deliver advanced approaches that address the urgent needs of today with a long-term vision for sustainable outcomes and a resilient future; of course, while always being mindful of the resources available on the ground through a commitment to excellence in project management.

With a special interest in our Retail, Residential Precinct, Tourism and Commercial portfolios, Samantha has sought-after knowledge in this city related to people-focussed placemaking for shopping centres, commercial buildings and mainstreet environments. 

Samantha also has extensive experience in place management and governance, including a proven track record managing the largest business improvement district (BID) in Chicago with 4000 key stakeholders.

She takes an integrated precinct-model approach to these projects that draws on the latest developments in data, trends and analysis, coupled with CoDesign Studio's best-practice methodologies for consultation, engagement and strategic stakeholder management.

Samantha’s passion lies in exploring the relationship between the built environment and how people engage within it to create great places that thrive.

Key Skills
  • Urban strategies
  • Precinct planning and development
  • Visioning & Storytelling
  • Place activation, curation and management
  • Strategic stakeholder engagement
  • Facilitation of co-design process
Key Projects
Key Qualifications
  • Masters of International Development, University of Melbourne
  • Bachelor of Urban Planning & Development (Honours), University of Melbourne
  • Post Graduate Certificate, New York/Paris Program Urban Design Studio, Columbia University, New York, USA